Thanks to search engines, every web user has a fair chance of finding what they’re looking for. However, it is key to ensure that your business features prominently on a search results page.
The term “location, location, location” doesn’t just apply to high street shops as websites also face a similar dilemma. A shop that is not being prominently positioned in the high street stands a chance of losing a significant amount of footfall from customers who can’t find them. Similarly, a website that doesn’t rank high on a search engine’s result pages can miss out on web users looking for your products or services because many never read past the first results page.