Whilst SEO should play a key role in your long-term online strategy, it takes time to get your website to rank highly on organic search listings. Our solution is to implement PPC campaigns that place our clients’ websites in the Ads section located on the top of the search engine results pages, thus placing you above all organic search results. This is an excellent way of ensuring that you are prominently featured on the first results page whilst we work hard to get your website to rank highly on organic search listings.
The beauty with Search PPC is that the ads are only delivered to users who use specific search terms that we would agree with you beforehand. This ensures that the advertising is highly targeted and minimizes the risk of wastage.
Ever dreamt of running an advertising campaign on leading websites such as YouTube and/or premium content websites such as the Telegraph but feared that this is too expensive? Dream no longer!
With digital networks PPC, we can place your ads on a large number of premium websites for a fraction of the cost. You might ask how this is possible? The short answer is that we buy un-sold inventory for a highly discounted rate, which we pass on to our customers.
Your audience can be targeted by implementing a range of filers to fine-tune the campaign. These include geo-location, interests, editorial, content, age and gender (to name but a few).
Social media PPC advertising allows you to reach your target audience when they are on social media websites such as Facebook and LinkedIn. To ensure that our campaigns are highly targeted, we implement a range of filters such as interests and professions. So, for example, if you are selling wedding dresses, we would target Facebook users who are engaged or have liked companies which are wedding related.
If you are interested in any of the PPC options mentioned above or if you would like to evaluate your existing PPC campaigns, please get in touch with one of our specialists.
