Pay Per Click (PPC) advertising is one of the most cost effective online advertising options available. The reason is simple. PPC campaigns only require you to pay for those who have clicked on your ads (unlike other online advertising routes that charge by the impressions served, regardless of clicks). So, for example, if your ad is delivered a million times (on Google or YouTube, for example) but only received only 10 clicks, you will only pay for the 10 clicks. All that extra brand awareness is free added value!
However, whilst this might sound very easy to implement, PPC campaigns require a lot of “behind the scenes” work so as to ensure that the campaign delivers an optimum blend of brand awareness and clicks. Moreover, there are three principal PPC advertising routes and it is key that we work with you to identify which suit your needs best. The three routes are:
1. Search PPC
2. Digital Networks PPC
3. Social media PPC
If you are interested in any of the PPC options mentioned above or if you would like to evaluate your existing PPC campaigns, please get in touch with one of our specialists.