If you work in Marketing then you are no doubt familiar with John Wanamaker’s quote “half my marketing dollars are wasted – I just don’t know which half”. Thanks to great advances in technology, coupled with our experience and knowledge, IQ Digital can help you establish which half of your marketing budget is working.
Our web analytics and response monitoring services allow you to have a much better understanding of what marketing activities are generating the results you need and which ones should be reduced or eliminated. This constant evaluation is available for both online and offline marketing activities.
To get a better understanding of how your customers are interacting with your website and your marketing activities, get it touch with us today.